Branding for democratic school in Czech Republic
Type of work: school project + client work
Autumn 2024

Minehava is a private democratic school in Prague, that offers a respectful and self-directed education for students aged 11 to 19. Organized as the second level of elementary school and gymnasium, collective size does not exceed 160 students, emphasizing a personalized learning experience. Students actively engage in decision-making and have the autonomy to shape their educational goals. The curriculum offers a broad spectrum of educational fields within an international setting, where English is seamlessly integrated into everyday communication.

Goal

My goal was to design a full brand identity and create visuals for the school. With no rules or examples of design to follow, I enjoyed absolute freedom. I aimed to create an identity that doesn't resemble other schools. Minehava is unique — it's not just a regular school; it's a community that values freedom, respects individuality, and embarks on the adventure of education together. Therefore, I focused on designing a bold, dynamic identity that will represent the school.

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